03 - Market Comparables & Competition

Sam visits Proportion Design’s office for the second session — this time focused on understating the competition. Proportion Co-Founders Blake Goodwin and Paul Reiss show, and talk through, a presentation of books they curated that display a broad range of existing cover designs — from books that occupy a similar niche as Sam’s book, to a broad range of covers consisting of elements that might inspire directions that could differentiate the look of this book. The team shares what does and does not resonate with Sam’s book theme. This content is inherently visual, visit insidefrontcover.com to see the book covers discussed in the episode.